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1.1. Profit-maximization

Using Environmental and renewable energy technologies enhances in medium term the profitability of businesses and makes them globally competitive. Innovative technologies can greatly reduce production costs through saving or rationing energy and other raw materials. This is especially important since oil and gas prices are now on the rise. Complying with European and international environmental legislation is essential for Egyptian exporters, as 90% of internationally traded goods are subject to environmental standards. Compliance provides Egyptian companies with direct access to European and US markets. Companies which produce particularly environmentally-friendly can be awarded eco-labels. This ensures growing sales in foreign markets, as European and US consumers are becoming increasingly aware of environmental standards.
Egypt has particularly promising prospects for the development of renewable energy technologies. Due to its significant endowment with renewable energy resources, Egypt has the potential to become a regional trading hub in the renewable energy technologies sector. Capacity building in solar and wind technologies may allow Egyptian suppliers and consultants to export equipment and services for renewable energy projects in the MENA region. Egypt even has the potential to export energy produced from regenerative resources. The government projects that 50% of Europe's energy consumption will be generated from solar and wind energy plants in the Middle East by 2050.
Industrialized countries also benefit from Egyptian companies' efforts to up-grade their technologies, as this provides European and US companies with a new export and investment market. The rapid growth of Egypt's economy results in growing demands for cleaner production and renewable energy technologies. Increasing production of these technologies will lead to economies of scale and the development and refinement of the material.
 

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